The Half-Ton Diesel Market

Ram Charges Aheadd

Ram has also had a busy start to the year. With the release of the new Rebel at the Detroit Auto Show, a direct competitor to ford’s Raptor and Chevy’s Colorado , and the rising popularity of the EcoDiesel, it appears as if Ram is on the forefront of the emerging market, if not leading the way. Looking to capitalize on the changing market and the growing awareness of needs for smaller diesel trucks, Ram is already ahead of the competition.

And then they unveiled the new look for the Laramie , directly throwing their trucks into the mix of more options … and perhaps a rebranding of the popular line. The new look of the to-be-released 2016 Ram Laramie is sure to turn heads and to lead to countless articles of which truck brand is best.

“Among Ram Truck's greatest strengths is our ability to quickly react to customer demand," said Bob Hegbloom, President and CEO, Ram Truck Brand — FCA US LLC. "The new Laramie Limited trim is a perfect example of how Ram directly responds to customer input with the highest level of luxury available in pickups. The Laramie Limited trim exceeds the high expectations of affluent truck buyers by combining capability with refinement.”

Featuring premium materials, such as an all-black, full-leather seating, real wood interior components and unique badges, Ram Laramie Limited is a "black-tie" luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.

"Today's high-end Ram pickups have more features than select luxury sedans," added Hegbloom. "We will continue to strive for the highest levels of sophistication, while keeping the core needs of a truck owner top of mind."

The new Ram trim, available on the1500, 2500 and 3500 models, will make its debut at the 2015 Chicago Auto Show, which opens to the media on Feb. 12, 2015.

With 2015 already fighting over the dominance of the half-ton truck market, we expect a great rise in new aftermarket parts and products to unlock the power and potential of the new offerings into the industry.