Work Of Art, Purple Heart

Published in the April 2019 Issue April 2019 PowerStroke, Feature Steve Janes

Purple Heart Build

The 2017 F250 started with the Rolling Big Power 6-inch lift to give the vehicle a good clearance without compromising the workability of the truck itself.  “The RBP 6-inch lift has by far been the best lift I’ve ever used on any of my diesel trucks.” Price explained. “I chose the RBP 6-inch lift because I needed height but also needed functionality for everyday use.”

Price also chose the RBP Avenger 22-inch rims with RBP 37-inch tires to complete the look. “Pairing the 37-inch tires and 22-inch rims on the RBP 6-inch lift created that smooth comfortable ride with an aggressive stance, allowing me to both work hard or play hard ... in the mud.” he exlained.

The next upgrade was the bumpers. “I chose the Identity Series from Road Armor for their durability and that aggressive look they have,” he said. “I used Twisted Pro lighting for bumpers and rock lights.”

Price then said a Magnaflow Exhaust System was a must for this truck. He said he’s been 100 percent satisfied with that decision.

“The RBP Midnight grille is another upgrade I paired with the RKSport hood to complete the overall look and to transform the front end of this truck,” he said. “I upgraded the back end with the RidgeLander bed cover by UnderCover and paired it with the BedRug bedliner and Undercover swing cases.”

Price also added the Gen-Y hitch for its durability, aggressive look and additional step, making it easier to climb up the back.

“Lastly, all these upgrades were used to emphasize my wrap,” he explained. “I used Avery SW900 Violet Conform chrome to create a look that would be a tribute to heroes, Purple Heart recipients.  This was dear to my heart as my dad was a recipient before he passed away.  He fought in the Vietnam War.”

The tailgate has the “Purple Heart” cut from metal and painted gold.  Both sides of the truck have soldiers and camo printed/ghosted into the material along with a printed soldier on top of the Ridgelander bed cover.

Price estimated he has about $25,000 (not including the truck) invested in the Purple Heart, along with about 160 hours of work. Powder coating the axels and springs purple was to create uniformity between the wrap and the suspension. Gunmetal grey was chosen as the accent color because it complements the purple without overtaking it.

“I personally did the overall design of the truck and installed the wrap,” Price said. “My talented and dedicated employees always have a role with my installs. Without them I couldn’t have gotten this job done. For the larger installs such as the lift, we used Complete Customs in McKinney, TX. Their top-notch work ethic and service sets them apart and makes them easy to work with.”

Price said the overall look of the truck has been the most significant modification he’s made.

“Turning an everyday truck into one that consistently grabs attention everywhere it goes has made for an exciting adventure,” he said. “I expect great things from this truck.  All the upgrades have been done with top-of-the-line products and service.”

  • Like what you read?

    Want to know when we have important news, updates or interviews?

  • Join our newsletter today!

    Sign Up
You Might Also Be Interested In...

Send to your friends!



November 2021

In the time of trailer-queen show trucks we regularly see at diesel performance shows and events across the country it is great to come across one that looks like a show truck, works as a farm truck, and flies like a race truck.

Get a Sneak Peek

Already a subscriber? Please check your email for the latest full issue link.