My Brother's Keeper

SEMA theme truck highlighted by Premier Performance Products

Published in the August 2018 Issue August 2018

REXBURG, Idaho--Premier Performance Products Distribution will be featuring Dorian Reyna’s competition truck, My Brother’s Keeper, at their 2018 SEMA booth.

 Dorian Reyna is owner and operator of Power Stroke Enginuities in northwest Houston and a dedicated customer to Premier, through which he sourced parts to build My Brother’s Keeper. This competition truck is decked out with classic military imagery and the tagline “To honor those who serve.” As a U.S Marines veteran, Reyna is a vocal advocate for veterans and charities that raise awareness for PTSD, suicide prevention, and other veteran issues.

Premier exhibits at SEMA every year and the company takes great pride in featuring dealer vehicles like Reyna’s – impressive builds that are constructed using parts obtained through Premier and with the support and advice of Premier’s Tech Team.

Starting in January 2019, Premier will launch an annual competition to discover their next featured vehicle at the SEMA Show. Customers will be challenged to submit an application showcasing their “Baddest Build” and why it is deserving of a SEMA spot. Based on this criteria and other qualifying material, the Premier team will select a winner. Once a winner is selected, Premier will promote the dealer and vehicle through a content marketing series, in addition to featuring the truck in their 2019 SEMA Show booth.

“We’re excited to offer this opportunity to our customers,” said Bob Barra, EVP of Sales & Marketing at Premier Performance. “We can’t think of a more deserving person to launch this initiative than Dorian Reyna, whose dedication to his work is matched only by his dedication to veterans’ issues. Our dealers include some of the most talented builders in the industry, and we’re proud to use our space at SEMA to give them a stage.”

The SEMA Show is the leading automotive specialty products trade event in the world. Hosted at the Las Vegas Convention Center, the 2017 SEMA Show brought in more than 70,000 domestic and international buyers. This is the event to be at, and all eyes will be on Dorian Reyna’s competition truck. Premier values all dealer relationships and wants to bring you and your “baddest build” to their 2019 SEMA Show booth.

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