Fisher and SnowEx Paint Their Products Pink To Support Breast Cancer Awareness Month

September 2017 Products, News Trevor Mason

For the month of October, Fisher Engineering and SnowEx are partnering up to support Breast Cancer Awareness month. During the month, limited edition pink Fisher XV2 snow plows and pink lift arm kits will be available for purchase, and Fisher will donate $100 from the sale of each plow and $50 from each lift arm kit to the Maine Breast Cancer Coalition. Purchasers can choose to have their donation be made in the name of someone they know who has been affected by breast cancer. 

Additionally, anyone attending the 2017 GIE+EXPO in Louisville, KY, during October 18-20 can buy a raffle ticket for a chance to win a limited-edition pink FISHER XV2 v-plow or limited-edition pink SnowEx V-Maxx G2 VX-1500 spreader. Raffle tickets will cost $10. 

“We are committed to supporting the prevention and treatment of breast cancer, a disease that impacts hundreds of thousands of families across the country,” says Mark Adamson, executive vice president of commercial snow and ice for Douglas Dynamics. In partnership with our customers, we’re excited to donate funds raised through our limited-edition plows, lift arm kits and a special raffle at GIE to help bring critical awareness to this devastating disease.” 

For more information, visit and

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