New Year, New Look!

January 2017 Feature Trevor Mason

A few years ago, Domino’s Pizza rebranded itself as simply “Domino’s” because they said that they offered so much more than just pizza. (Whether you agree with that sentiment is, of course, up to you.) In much the same way, we have made the decision to rebrand ourselves as simply Diesel Tech. We have so much to offer beyond the magazine, especially in this era of interconnected devices. 

For starters, there’s the digital issue of the magazine, accessible on computers and phones from anywhere in the world. Next up is our website, We strive to bring you the latest and greatest from the world of diesels on a daily basis. Hand-in-hand with the website is our ever-growing stable of video content, which runs the gamut from our DT Tested series to interviews with the big names of the diesel industry to test drives of the newest trucks on the market and much more. Our Build Series is another great offering that brings thousands of visitors to the site every month. We’re constantly on the lookout for the next big thing and want to share that with our readers as quickly and efficiently as possible. 

To that end, our fantastic graphic designers have come up with a new look and layout for the magazine, and it all starts with our new logo:

Our old logo served us well for many years, culminating in prominent placement on our two most recent truck builds, Project LBZ and Editor’s Pick. However, just like a child growing into an adult, we felt it was time to put on some newer, bigger clothes. 

Our social media presence has skyrocketed thanks to the efforts of our sales staff, Cayd Freeman and Austin Carlisle, and our live streams at various industry events such as SEMA, the Ultimate Callout Challenge, and PRI have reached thousands of hungry diesel fans. 

We wanted a logo that was attention-grabbing, and boy does this deliver. It’s a bold, new look, just like today’s diesel trucks, which has a rugged off-road feel to it. It reflects both our attitude of pursuing the best things our industry has to offer as well as our desire to roll up our sleeves and get a little bit dirty with our own trucks. Driving a big, badass diesel truck should be fun; we wanted the logo to reflect that. 

Here’s to many more years of Diesel Tech!

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