If you’re the outdoorsy type, you're probably pretty familiar with Cabela’s. If you’re also a Ram owner, this news applies double to you. Cabela’s and Ram Trucks have announced a partnership that makes Ram Trucks the official truck of Cabela’s. Together, the companies will co-sponsor events, giveaways, contests, sweepstakes, and more.
“Ram Trucks are well known and respected by outdoor enthusiasts, and we are thrilled to make them the official truck of Cabela’s,” said Corey Bergstrom, VP of Digital and E-Commerce at Cabela’s. “This partnership will offer several benefits to Cabela’s, Ram Trucks and, most importantly, to our passionate customers who love the outdoors just as much as we do. This full-circle connection is something we take immense pride in through our legendary products and customer service as the World’s Foremost Outfitter.”
Ram Trucks will have a presence at Cabela’s local and national retail events as well as being featured prizes at Cabela’s contests and sweepstakes.
“More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies,” said Bob Hegbloom, Head of Ram Trucks – FCA North America. “Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.”
For more information, visit www.cabelas.com.