Tough Country Named Official Bumper of the NRA

December 2014 News Web Exclusive

From Tough Country and the National Rifle Association:

El Campo, Texas — Tough Country Products, Inc. announced today the completion of a lengthy and rigorous selection process with the National Rifle Association in which the NRA has now named Tough Country as, “The Official Truck Bumper of the NRA.”   This follows nearly a year of product development work with the organizations to craft a bumper series that would fit the needs of its members and represent the same level of commitment the NRA’s members have to preserving and defending the 2nd Amendment of the United States.

Tough Country was co-founded in Texas in 1998 by Founder/CEO Brent Pratka and his brother President/COO Kurt Pratka, after they built a bumper for Brent’s personal truck in their father’s machine shop. Soon after, they received a number of requests for custom bumpers from family and friends and eventually the ranching communities around Texas. Tough Country was born and today has nearly 100 employees with dealers across the United States.

Brent Pratka comments, “We built our company on the same American Values of the hard working ranch community that celebrates the right to keep and bare arms not only to defend one’s self, but also to put meat on the table and provide for generations. We are truly honored to be affiliated with the NRA and its members.”

The NRA Special Edition Bumper will be based on Tough Country’s most popular conservative styling bumper, the Deluxe and feature a single high-powered, energy efficient, 30-inch / 16,000 lumens “Torch-series” LED light-bar also made by Tough Country. Additionally, the NRA Edition front will feature a receiver hitch that can be used for a multitude of tasks and accessories from removable winches to receiver-mounted shooting rests.

“Our bumpers are designed and built with the highest quality steel and construction methods for the purpose of protecting the vehicle and its occupants from unexpected hazards. The same value we celebrate and work to defend as members of the National Rifle Association – the Right to Defend Ourselves, is the same ideology found in our products,” said VP/COO, Kurt Pratka.

Tough Country officers and employees are avid outdoor enthusiasts and hunters. The company has a long history with the NRA and firearms. In fact, last year a major firearm manufacturer named a rifle model the “Pratka” after the family’s namesake.  

The NRA Edition bumper features the only truck bumper on the market with a 4-inch pipe base that measures wheel to wheel. Headlights are protected with an above industry standard 1.25-inch pipe and also provide a sturdy base for two, specially machined sleeves to allow the use of a rifle rest. The NRA Edition Bumper, like all Tough Country bumpers, is finished with a proprietary 11-stage Powder Coating done completely in-house. And like all Tough Country bumpers features a Lifetime Warranty on all weld or structural defects. The NRA Edition bumper carries an MSR of $2900 and is shipping to dealers February 2015.  

For images or more information on the NRA Edition Bumper by Tough Country, including a complete list of detailed specifications and availability, contact clint@toughcountry.com or visit www.toughcountry.com.

Clint Walker
(406) 270-8830

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