Free Tires If Doomsday Happens

Toyo Tires takes on the Mayan apocalypse

Published in the December 2013 Issue December 2013 News

Toyo Tires has taken on the world's toughest roads, the planet's craziest terrain, plus nature’s most brutal conditions—and they've always come out on top. That was just a warm-up. Today, Toyo Tires is going public with an all-out, winner-takes-all challenge to the Mayan prediction of a world-ending apocalypse.

It's pretty simple: Toyo Tires believes that the world is made to last, just like its all-new Open Country A/T II tire. The Mayans, on the other hand, believed the world would end December 21, 2012.

Toyo Tires is so sure the world is made to last, they're making an incredible offer: The entire planet gets free tires if the apocalypse actually happens. And if the world doesn't end, 10 fans will win great prizes including a custom 4x4 vehicle.

The supposed end of the world is fast approaching. So, Toyo Tires is asking dealers, customers and fans to choose a side at

Here’s how it works: visit the Toyo Tires Facebook page at  Like the page if you aren’t already a fan, and then click the Toyo Tires vs. The Mayans tab to enter the sweepstakes. The challenge runs now until 11:59 pm on December 20, 2012.

One lucky fan who sides with Toyo Tires will win the grand prize: a custom, two-door 4x4 vehicle equipped with a set of Open Country A/T II tires and much more. The first place winner will receive a trip to the Yucatan Peninsula, where they can see the Mayan Ruins for themselves, and eight weekly winners will each receive a set of Toyo tires. ( 

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