Project Fat Bottom

April 2016 Photo Trevor Mason

When Jason Cade was working as a wholesale distributor for Bully Dog in 2005, he had no idea that 10 years later he and his fiancée were going to be building a SEMA truck to celebrate their anniversary. At the time, he owned a couple of small performance shops in southern California and ended up in Las Vegas for the annual SEMA show with his 2005 Dodge RAM called El Negro. A couple of other trucks he built that year had sponsorships provided by Jen Guerrero, who worked for Bully Dog out of their home base in Aberdeen, Idaho.

Jason says, “As a way of saying thanks for working with us I took Jen out for dinner and some drinks. We hit it off and the last 10 years are history. In 2011, El Negro was totaled and left a void that numerous other custom builds couldn’t fill.” That’s where Fat Bottom comes in.

To read the complete story, click here.

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