Honey Badger Part 4

Boosting the attitude of our 02’ Cummins

Published in the April 2013 Issue April 2013 Build Lee Lovell

Ferocious. Strong. Tough. Fearless. Tireless. Intimidating. These are all adjectives used to describe a honey badger, a species known for its keen diet of cobra snakes, and they all fit perfectly for our latest project truck, The Honey Badger.

The Honey Badger actually received its name from an Internet video entitled The Crazy Nasty#$! Honey Badger. The video features a humorous narration of the honey badger’s unexpected aggressiveness and fierce defensive skills. The video has gone viral with over 55 million views.

When Chris Searle, our marketing manager at Diesel Tech magazine, came across this video, there was a line of the narration that just stuck out to him: “The honey badger just don’t care.” And that’s when he knew The Honey Badger was the perfect name for our next project truck.

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