TOYO Tires takes on the Mayan Apocalyspe:

Everyone on earth gets free tires if Doomsday happens!

October 2012 Spotlight

Toyo Tires has long been a favorite of ours here at Diesel Tech magazine. Their tires have always delivered serious looks and performance. Now they are placing a bet on the end of the world. 

Today, Toyo Tires is going public with an all-out, winner-takes-all challenge to the Mayan prediction of a world-ending apocalypse.

It's pretty simple: at Toyo Tires, they believe that the world is made to last, just like their all-new Open Country A/T II tire.

The Mayans, on the other hand, believed the world would end December 21, 2012.

Toyo Tires is so sure the world is made to last, they're making an incredible offer: The entire planet gets free tires if the apocalypse actually happens. And if the world doesn't end, 10 fans will win great prizes including a custom 4x4 vehicle.

The supposed end of the world is fast approaching. So, Toyo Tires is asking dealers, customers and fans to choose a side at

Support the ancient Mayan prediction, and start building your "apocalypse" shelter. Or, side with Toyo Tires for the chance to win a slew of incredible prizes that will come in handy once the world DOESN'T end this December.   

Here's how it works: visit the Toyo Tires Facebook page at  Like the page if you aren't already a fan, and then click the Toyo Tires vs. The Mayans tab to enter the sweepstakes.  The challenge runs now until 11:59 pm on December 20, 2012.

One lucky fan who sides with Toyo Tires will win the grand prize: a custom, two-door 4x4 vehicle equipped with a set of Open Country A/T II tires and much more. The first place winner will receive a trip to the Yucatan Peninsula, where they can see the Mayan Ruins for themselves, and eight weekly winners will each receive a set of Toyo tires.

Attendees of the 2012 SEMA Show in Las Vegas will have the first and only chance to see the custom 4x4 vehicle up close. It will be displayed just outside the South Hall of the Las Vegas Convention Center from October 30-November 2.

Those who believe the world is going to end, can side with Donny Doomsday, the star of Toyo Tires' new web series.  Supporters of both sides can follow Donny at as he prepares for December 21.

Go to now for complete details and official rules of the Toyo Tires vs. The Mayans Sweepstakes.  To learn more about the long-lasting Open Country A/T II and the full line of Toyo Tires products visit

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